Agricultural products face tough competition in RoK

(VOV) - Vietnam’s agricultural exports are facing fierce competition from regional rivals including Thailand, Indonesia, Cambodia, and Myanmar in the Korean market.

According to Le An Hai, Deputy Director General of the Ministry of Industry and Trade’s Asia-Pacific Market, Indonesia and Thailand benefit from experience and professional expertise, while emerging exporters like Cambodia and Myanmar enjoy much more flexible pricing strategies.

Vietnam’s rubber exports to the RoK have doubled in value over the past 12 years. But last year’s rubber exports were still six times lower than Thailand’s, the RoK’s market leader.

Hai argued that Vietnam can benefit from the waning Chinese vegetable and seafood export dominance caused by rising prices and unreliable hygiene and safety.

He said the country’s agricultural products would be promoted more effectively if businesses approach RoK trade representatives at companies with an established presence in major Vietnamese cities.

Vietnam’s US$73.828 million worth of coffee exports placed it second in the RoK market. Vietnamese seafood exports were also second, behind China, while its US$101 million in rubber exports ranked fourth. 

Source: http://english.vov.vn