Tourism enterprises make concerted efforts to keep prices stable

Amid rising input costs, tourism enterprises across the country are deploying a range of measures, including the application of technology, system optimization, and strengthened partnerships, in a bid to jointly maintain stable pricing. 

Through these efforts, they continue to offer a diverse array of travel packages while ensuring quality services for tourists.

According to tourism enterprises, demand for tours during the upcoming Liberation of the South and National Reunification (April 30) and International Workers’ Day (May 1) holidays, as well as the summer vacation period, remains positive. However, preferred destinations have shifted. Travelers are increasingly booking early for tours requiring airline seat reservations while prioritizing itineraries that align with their holiday schedules, offer reasonable costs, and deliver clearly defined experiences.

In the domestic market, popular destinations include Da Lat, Phu Quoc, Nha Trang, and Da Nang, as well as northern routes such as Ha Long, Ninh Binh, and Sa Pa, thanks to their stable services and suitability for short stays.

When tour prices exceed their budgets, most travelers tend to switch to more affordable destinations, such as those in Southeast Asia and Northeast Asia. At present, tour prices to several destinations remain relatively favorable, comparable to levels seen before the Lunar New Year.
Tourism enterprises cut unnecessary costs

Amid mounting pressure from increasing input costs, tourism enterprises have proactively implemented a range of adaptive solutions. In Da Nang, businesses in the sector have developed response plans aimed at maintaining price stability and supporting market equilibrium.
From the perspective of state management, Mr. Pham Huy Binh, Director of the Ho Chi Minh City Department of Tourism, said the department is proactively working with travel companies, airlines, hotels, and restaurants to strengthen linkages and roll out large-scale demand stimulation programs.

The focus is on enhancing regional connectivity, developing integrated tourism value chains, increasing the localization rate of services, and promoting green, energy-efficient tourism models to help reduce costs and improve competitiveness. The department will submit a proposal to the Ho Chi Minh City People’s Committee to recommend that the Government consider measures to defer and reduce taxes and fees, thereby supporting both businesses and consumers amid rising input costs, Mr. Binh noted.

According to Ms. Nguyen Thi Hoa Mai, Deputy Director General of the Viet Nam National Authority of Tourism, tourism management agencies, in coordination with localities and enterprises, are stepping up promotional activities more innovatively and flexibly, with a focus on expanding markets, strengthening connectivity, and diversifying communication channels. The sector is also reassessing markets affected by recent fluctuations, such as Europe, the Middle East, and neighboring regions, where travel plans to Viet Nam may be subject to change.

One of the key solutions is to effectively tap into nearby and traditional markets, particularly within ASEAN. This is considered a practical approach to offset declines from long-haul markets while maintaining overall growth momentum.

The tourism industry is developing new product lines such as adventure tourism, experiential travel, and notably “touch-based” tourism—where visitors engage more deeply with local culture, people, and spiritual values at destinations. Additionally, improving service quality and human resources is identified as a key priority through international cooperation and training efforts involving management agencies, educational institutions, and professional associations. Emerging trends such as green tourism, smart tourism, and emotionally enriching travel experiences are also being prioritized. The sector is set to innovate its approach toward greater synergy, recognizing that this is not solely the responsibility of state management agencies but also requires active participation from local authorities and the business community.

Source: SGGP