Coffee industry works to improve product value

The coffee sector is also striving to apply international standards and align national standards accordingly, which is considered a focal task amid intensive economic integration into the world.

Not only foreign businesses but major domestic firms like Vinacafe, An Thai, G7, and Vinh Hiep have also equipped themselves with moden processing technology to produce high-quality products serving domestic consumption and exports.

Bach Thanh Tuan, Vice Chairman of the Vietnam Coffee - Cocoa Association (VICOFA), noted Vietnam, a leading supplier of raw coffee, has exported the commodity to more than 80 countries and territories. Its biggest markets include Germany, Italy, the US, Belgium, Spain, Japan, the Philippines, Russia, China, and the UK.

There remains much room for exports, which can bring home 6 billion USD, or even 10 billion USD, in revenue in the future, he went on.

To improve the Vietnamese coffee’s added value, it is important to continue optimising the free trade agreements with importing countries, step up advertising the brand of high-quality Vietnamese coffee, organise more trade promotion programmes, and provide businesses with further market information, Tuan recommended.

Addressing the opening ceremony of the recent 8th Buon Ma Thuot Coffee Festival, Deputy Prime Minister Tran Luu Quang asked the MARD and localities to push ahead with restructuring agriculture and the coffee sector, developing high-quality and specialty coffee meeting international standards, and increasing the value of the coffee production chain, especially to improve profit for local farmers./.

Source: Vietnam Plus