By: Produce Marketing Association (PMA)
Despite slowing growth rates and growing uncertainty as to the health of China’s economy, the imported fresh fruit market in China looks to maintain and even exceed its impressive growth rates of the past decade. China remains a large market with huge, untapped potential, especially in Tier II/III cities and among an ever-expanding middle class with access to rising disposable income and increasing appetite for foreign fresh fruit imports. Driven by rapidly developing e-commerce, foreign fresh fruit exports to China will continue to grow in scope and profitability, with exporters who expend the time and effort to explore, develop, and promote their presence and brand in China to be rewarded with sustained long-term profits.
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